Meet the Virtual Guidance Counselor

How digital programs are helping low-income kids get into college.

Isis Artze-Vega, a PeerForward college coach (right) works with Zuyany Panagiotidis, a high school peer leader (left), at College Summit’s PeerForward Workshop at Nova Southeastern University, Ft. Lauderdale, Florida, July 2016.
Isis Artze-Vega, a PeerForward college coach (right) works with Zuyany Panagiotidis, a high school peer leader, at a July workshop in Fort Lauderdale, Florida.

Esteban Gil

Last December, when Amal Abdi found out she’d gotten into Yale University early with a full scholarship, the first thing she did was call her parents, who had fled war-torn Somalia in the 1990s to start a new life in Columbus, Ohio. The next thing she did was text Chloe Collins, a young woman in Minnesota whom she’d never met—but who had been her guidance counselor, confidante, and occasional nudge throughout the college application process.

“I was so ecstatic,” Abdi recalled. “I told her, ‘I can’t believe I got in!’ ”

Collins, however, had no trouble believing it. Abdi was at the top of her class, and Collins had worked with about 200 students like her in a new virtual advising program by College Possible, a nonprofit founded in 2000. College Possible is one of many college advocacy groups hoping that technology will jump-start the slow growth of low-income students in higher education. The last couple of years have brought a renaissance in virtual guidance-counseling: Both new services and existing ones are upping their game with mobile, social media, and data analytics. It’s e-counseling 2.0.

The American School Counselor Association recommends no more than 250 students per guidance counselor, but the nationwide average is nearly twice that. For years, College Possible has tried to bridge the counseling gap for low-income students with two hours of after-school college prep, held twice a week at partner schools and led by recent college graduates from AmeriCorps. It’s had success, but doing everything on-site limited its reach.

“After years of working at this and serving tens of thousands of kids each year, it still felt like we were touching far too small a piece of the problem,” said Jim McCorkell, College Possible’s founder and CEO. “We wanted to help hundreds of thousands of kids.”

So, in 2014, they launched CollegePoint, a virtual version of the after-school workshop—emailing students timely information and tips about everything from financial aid to homesickness in their freshman years, followed by phone calls or web chats with trained counselors at least once a month, and more frequently if the student needed it.

Besides editing Abdi’s essays and helping her navigate financial aid applications, Collins was a ready source of moral support. Early on, when Abdi assembled her “balance list” of potential colleges, the low acceptance rates and sky-high average SATs of the most selective colleges left her feeling inadequate and intimidated.

“Whenever I had doubts, I would text Chloe,” Abdi said of Collins. “She would reassure me that I was a strong candidate and that even if these schools didn’t accept me, that I would do fine and be a success.”

Studies of college advising and mentoring programs have shown them to be effective in getting low-income kids to and through college. Despite a proliferation of such efforts in recent years, however, their scope remains dwarfed by the need. Between 1970 and 2013, the percentage of Americans in the lowest income quartile with college degrees by age 24 rose from 6 to 9 percent, according to the 2015 Indicators report by the Pell Institute for the Study of Opportunity in Higher Education.

“Some see hope in those numbers, that we can move the needle on this issue,” said Keith Frome, CEO of College Summit, a nonprofit he co-founded in the early 1990s. “But it’s also incredibly dissatisfying and bad for the country and certainly bad for the other 91 percent.”

So, to expand its influence, College Summit has made a decisive turn to the virtual in the past couple of years. It digitized the lessons in the textbooks it used to publish offering tips on writing essays, finding scholarships, and identifying quality colleges that matched student interests. It ditched the old model of holding grade-specific College Summit classes in schools and launched the PeerForward program, in which teams of high school juniors and seniors—trained over the summer and assisted by a faculty adviser and “remote coaching” web chats by a College Summit staff member—plan their own activities and workshops to foster a “college-going culture” in their schools.

For example, PeerForward students have organized all-school assemblies where they read the personal essays they worked on at College Summit’s summer training and teach their classmates how to craft their own. They have set up Free Application for Federal Student Aid booths at school open houses. And they’ve led teachers and counselors in “appathons” where they demonstrate a dozen or so free college-guidance apps that College Summit curates on its new LinkForward website.

Meanwhile, more established virtual advising programs have been busy revamping their approach. For instance, since 1999, iMentor has matched low-income high school students with professionals in a variety of fields for multiyear mentoring that blends virtual and in-person interactions, increasingly focused on college success. The virtual piece was just email exchanges, until last year when iMentor launched a mobile device–ready, multimedia platform that incorporates document sharing for writing feedback as well as videos to prompt real-time conversations and advising.

Last year, another virtual mentoring outfit, iCouldBe, founded in 2000, partnered with DataKind, a nonprofit that crunches data for philanthropic and social justice groups, to track the interactions on its own online platform and improve students’ engagement with their post-college role models.

For example, the data showed that girls completed more of the activities and used many more words in their written responses to conversation prompts than boys did, according to Kate Schrauth, executive director of iCouldBe.

“So, maybe if the content was more game-ified, then that might more consistently engage the boys,” she ventured. “That’s the kind of thing we are now beginning to test.”

Still, the biggest challenge for any virtual mentor or guidance counselor is replicating the sort of trusting relationships that builds more naturally when meeting face to face. To that end, CollegePoint recently added a summer texting initiative for advisees between junior and senior year.

Jordan Masters, the CollegePoint adviser who led the summer texting, said it was partly to offer friendly reminders about things like registering for the SAT, mulling a “balance list” of colleges, or outlining an essay draft before the mad rush of school began. But the texts were also meant to offer students reassurance, “that they’re going to be OK, and if they needed anything, somebody from CollegePoint would be there for them.”

Abdi, for one, says she knew she could count on Collins, who spent a lot of time helping her revise her essay in Google Docs.

“She stressed that I should focus less on my test scores and more about who I am as a person and what’s my motivation for going to school,” said Abdi, who wrote her essay about the expectations she felt as the eldest child of immigrants who had left everything behind to give her the opportunities she now enjoyed. Neither of her parents had gone to college: Her dad worked as a taxi driver, and her mom was a package handler for FedEx. They depended on their daughter to help fill out official forms, decipher bills, and translate parent-teacher conferences.

Of course, just because Abdi’s parents couldn’t help much with her college applications didn’t mean they didn’t have big dreams for her. When Abdi called them about Yale, they said, “Congratulations! Now, apply to Harvard.” She did—and was accepted. She will be heading to Cambridge, Massachusetts, this fall and plans to major in engineering.

This story was produced by the Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education.