Medical Examiner

Shades of Deception in Light Cigarette Packs

Big Tobacco responds to new FDA rules by spinning “light” into “gold” and “ultralight” into “silver.’

Click to view a slide show.

Beginning June 22, cigarette makers must remove the words light, mild, and low from tobacco packs and advertising. The tobacco companies are complying with the letter of the law—but they are still getting their message across to smokers. Click here to read a slide-show essay on cigarette packaging from around the world. Warning: This slide show contains graphic images.

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