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Inside Super Yaki, the Merch Company for Movie Lovers

“If I go out of business championing the Luis Guzmáns of this world, it will be an honor to have served.”

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Episode Notes

This week, host Karen Han talks to Andrew Ortiz, founder of the movie merchandise company Super Yaki, which designs T-shirts, pins, hats, and more. In the interview, Andrew discusses the origins of the company and their first product, which was an enamel pin with legendary animator Hayao Miyazaki’s face on it. After that, Andrew talks about quitting his day job, staffing the company, and building a customer base of people who adore cinema.

After the interview, Karen and co-host June Thomas discuss Andrew’s ability to create a vibe and a clear mission for his company.

In the exclusive Slate Plus segment, Andrew offers some tips for avoiding burnout.

Send your questions about creativity and any other feedback to working@slate.com or give us a call at (304) 933-9675.

Podcast production by Cameron Drews.

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About the Show

Slate interviews creative people about their work.

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  • Karen Han is a former Slate staff writer. Her writing on film, TV, and culture has also appeared in the New York Times, Vulture, Vanity Fair, the Atlantic, and Vice.