How Do the Creators of an Influencer Marketing Platform Do Their Job?

Meet Mae Karwowski and Max Domain, co-founders of Obviously.


Episode Notes

This week, Rachelle talks to Mae Karwowski and Max Domain, co-founders of Obviously and the company’s CEO and CTO respectively. Working as a social media manager, Mae discovered the power of working with influencers to bring brands’ campaigns to super specific audiences. Realizing that this was the future of marketing, she began to work with Max to build a platform that could make this process faster and easier.
Together they talk about how they started their company, how the industry has grown in that time, and what it’s like to work in a new and ever-changing field.



About the Show

Slate interviews creative people about their work.

All episodes


  • Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.