Working

How Does a Parenting Influencer Do Her Job?

Meet Ilana Wiles, aka @mommyshorts.

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Episode Notes

Continuing her exploration into the influencer industry, Rachelle chats with Ilana Wiles, creator of the blog Mommy Shorts and author of The Mommy Shorts Guide to Remarkably Average Parenting. Ilana started her parenting blog when she was laid off from her full-time advertising job shortly after returning from maternity leave. As her audience grew on the blog and on Instagram, her online presence eventually became her main gig. In this episode, Ilana talks about how she made the decision to quit freelance advertising work to focus on Mommy Shorts, all the hidden work that goes into her job, and what her two kids think of her career built on talking about them.

Email: working@slate.com

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About the Show

Slate interviews creative people about their work.

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  • Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.