What Next: TBD

How Google Search Sold Out

The search engine used to be a gateway to the rest of the internet. Now, it’s something else entirely.

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Episode Notes

In the early days of internet search engines, Google set itself apart by providing a simple service—a list of links, inviting you to explore the websites that best matched your query. It was a portal to the rest of the internet. But over the last two decades, that mission has changed.

Does Google search still take you to the best result for your query? Or does it point users back to its own suite of products?

Guest: Adrianne Jeffries, investigative journalist at The Markup.

About the Show

Every Friday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.

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