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Over the past decade, the world of influencers has grown from a fringe marketing movement to a multibillion-dollar industry. Now, tactics and strategies originally developed by influencers can be found across industries, from health care to politics to higher ed.
What’s behind this meteoric rise? And why do we misunderstand a movement that Taylor Lorenz calls “a fundamental shift in society”?
Guest: Taylor Lorenz, internet culture reporter for the New York Times
Every Friday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
Lizzie O’Leary is the host of What Next: TBD, Slate’s show about technology, power, and the future. Previously, she created and hosted Marketplace Weekend. She has reported for CNN, Bloomberg News, and the New York Times Magazine, among others. She is also a contributing writer at the Atlantic.