Milking It: The Story of Oatly

It started as a small Swedish company. Now, it’s a multibillion-dollar lifestyle brand. Can it stay true to its environmental mission?


Episode Notes

How did a small Swedish plant milk company become a multibillion-dollar disruptor?

Podcast production by Asha Saluja and Cleo Levin.


About the Show

Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes


  • Jess Miller served as the producer of Slate’s Thrilling Tales of Modern Capitalism.