Swabber Barons: The Story of Puritan

How a family-held company in Maine became one of the country’s most important manufacturers during the pandemic.


Episode Notes

You may not have heard of Puritan, but if you’ve gotten a COVID test, you’ve probably had one of their products inside your nose. A family feud almost tore this company apart. Then the White House called.

Read Olivia Carville’s original article for Bloomberg.

Podcast production by Jess Miller and Cleo Levin.


About the Show

Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes