Thrilling Tales of Modern Capitalism

Loss Leader: Weight Watchers

The dieting titan is rebranding around wellness, but “WW” is still selling weight loss programs.

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Episode Notes

In 2018, the company once known as Weight Watchers changed its name to “WW.” Is its best chance at survival to convince people that it’s not that interested in dieting after all?

Podcast production by Asha Saluja and Cleo Levin.

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About the Show

Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes

Host

  • Jess Miller served as the producer of Slate’s Thrilling Tales of Modern Capitalism.