Thrilling Tales of Modern Capitalism

I Want to Ride My Internet-Enabled Bicycle: The Peloton Story

Before the pandemic, Peloton’s future was somewhat uncertain. Then we all started spending a lot more time indoors.

View Transcript
Illustration depicting a female with a microphone

Listen longer

Slate Plus members get ad-free versions of all Slate podcasts, plus extra segments, bonus episodes, and more. Try it today for just $1.

Join Slate Plus
Advertisement

Episode Notes

Peloton thought it was selling boutique at-home fitness to busy parents. Instead, it created an entire community. But it also hit a few bumps on the road to success.

Podcast production by Jess Miller and Cleo Levin.

Advertisement

About the Show

Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes

Host

Follow