I Want to Ride My Internet-Enabled Bicycle: The Peloton Story

Before the pandemic, Peloton’s future was somewhat uncertain. Then we all started spending a lot more time indoors.

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Episode Notes

Peloton thought it was selling boutique at-home fitness to busy parents. Instead, it created an entire community. But it also hit a few bumps on the road to success.

Podcast production by Jess Miller and Cleo Levin.


About the Show

Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes