The Dull Shall Inherit the Earth: The Story of Salesforce

Salesforce just bought Slack. Its CEO owns Time magazine. Its name is on the tallest building in San Francisco. But what does it actually do?

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Episode Notes

How do you sex up the world of B2B “customer relationship management” software? For Salesforce CEO Marc Benioff, it’s been a combination of ambitious acquisitions, skyscrapers, monks, and Metallica.

Podcast production by Jess Miller and Cleo Levin.

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Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes

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