The Color of Money: Pantone

It picks Colors of the Year. But what does it actually do?


Episode Notes

Color is a beautiful thing that just exists in the world. But when color intersects with capitalism, somebody has to set some standards, make some decisions, and make some money.

Podcast production by Jess Miller and Cleo Levin.


About the Show

Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes