Hallmark and the Selling of Sentiment

Hallmark has been turning feelings into revenue for more than a century. But can it succeed in an era when emotions seem too big to fit in an envelope?

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Episode Notes

For more than a century, Hallmark has been a tightly held, Midwestern business that’s mastered the art of turning feelings into revenue. But recently, it has run into trouble when it’s tried so hard to be inoffensive it ends up offending. Can Hallmark succeed in an era when emotions might be getting too big to fit in an envelope?

Podcast production by Jess Miller and Cleo Levin.

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Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes

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