Hallmark and the Selling of Sentiment
Hallmark has been turning feelings into revenue for more than a century. But can it succeed in an era when emotions seem too big to fit in an envelope?
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Episode Notes
For more than a century, Hallmark has been a tightly held, Midwestern business that’s mastered the art of turning feelings into revenue. But recently, it has run into trouble when it’s tried so hard to be inoffensive it ends up offending. Can Hallmark succeed in an era when emotions might be getting too big to fit in an envelope?
Podcast production by Jess Miller and Cleo Levin.
