Purple Reign: The Story of Manischewitz

How a terrible-tasting wine became a holiday essential.


Episode Notes

How did an immigrant rabbi use modern technology to dominate the millenia-old market for matzo? And how did an almost undrinkably sweet wine manage to become the taste of Judaism?

Podcast production by Jess Miller with help from Cleo Levin.


About the Show

Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes