Stroller Derby: UPPAbaby and the Battle for Sidewalk Supremacy
New customers are born every minute. How do you capture their parents’ nine-month window of attention?
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For certain parents, a stroller isn’t just a product—it’s a lifestyle signifier. For the past 100 years or so, one stroller brand at a time seems to reign supreme, until it’s dethroned by the next up-and-comer. Right now, UPPAbaby is that “it” stroller. But with new customers being born every minute, how will the brand maintain its dominance?
Podcast production by Jess Miller, with help from Madeline Ducharme and Cleo Levin.