Queasy Rider: The Uncertain Future of Harley-Davidson

A gasoline-soaked symbol of America finds itself at a crossroads.

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Episode Notes

There are few more iconic pieces of Americana than a Harley-Davidson motorcycle. But its singular Americanness—the thing that has kept the brand popular for decades—may now be a harbinger of its downfall.

Podcast production by Jess Miller, with help from Asha Saluja.

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Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined. All episodes

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