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Its chief digital officer called it “an e-commerce company that sells pizza.” Tasters across the country once said its products tasted like cardboard. But by cornering the delivery business early on, Domino’s set itself up for success—a gamble that especially paid off once in-house dining went on pause.
Podcast production by Jess Miller, with help from Asha Saluja and Megan Kallstrom.
Navigating the marketplace is the original choose-your-own adventure. Thrilling Tales of Modern Capitalism takes a company in the news, and looks at its history to figure out why it finds itself in its present circumstances. Host Seth Stevenson brings you stories you may not have heard about the brands that shape how you live and work. And whether they’ve succeeded or failed, these companies have been on more of an adventure than you may have imagined.