The Influencer Even Skeptics Love

Emma Chamberlain has taste, and a personality.


Episode Notes

On today’s episode, Rachelle Hampton is joined by NPR’s Candice Lim to discuss the online rise of Emma Chamberlain. They discuss her origins as a YouTuber in 2017, how she kept evolving her brand so it never got stale, and why she’s so different from her fellow it girls.

This podcast is produced by Daniel Schroeder, Rachelle Hampton, and Daisy Rosario.


About the Show

Join Rachelle Hampton twice a week as we gaze deep into the online abyss—and tell you what’s gazing back.

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  • Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.