The Musician TikTok Hostage Crisis

Record labels are demanding their talent go viral on TikTok to release new music.


Episode Notes

Over the past few months, musicians have been posting on TikTok about how their record labels are forcing them to make TikTok videos to promote their new music. On the show today, Rachelle and Madison look at what all these famous musicians like Charli XCX, Florence Welch, and Ed Sheeran are posting, why the music industry is so desperate for viral hits, and who we should feel sorry for in all of this.

This podcast is produced by Daniel Schroeder, Rachelle Hampton, and Madison Malone Kircher.


About the Show

Join Rachelle Hampton twice a week as we gaze deep into the online abyss—and tell you what’s gazing back.

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  • Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.

  • Madison Malone Kircher is a senior writer at Slate and co-host of ICYMI. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.