One Meme to Rule Them All

At South by Southwest, our hosts debate the greatest piece of internet history.


Episode Notes

The internet has birthed so many wild moments of hilarity over the years. During the second half of their South by Southwest show, Rachelle and Madison play a game to find out which piece of internet history is the greatest. With contestants like the man singing a gospel remix of the Golden Girls theme song, “Thank You For Being a Friend,” the Beto O’Rourke sex tweet, Julia Fox saying “uncut gems,” and the infamous DashCon, it’s quite the tough field. Tune in to find out which piece of internet ephemera comes out victorious.

Podcast production by Daniel Schroeder.


About the Show

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back. All episodes


  • Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.

  • Madison Malone Kircher is a senior writer at Slate and co-host of ICYMI. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.