We TikTok About Bruno

How viral videos made the Encanto song bigger than “Let It Go.”


Episode Notes

“We Don’t Talk About Bruno,” the hit song from Disney’s Encanto, is sitting at No. 2 on the Billboard Hot 100 this week, and that’s all thanks to TikTok. On the show today, Madison and Rachelle talk about the songs from Encanto currently dominating the platform, and why people online seem to love to hate Lin-Manuel Miranda. If you’d like to read more about the structure of “We Don’t Talk About Bruno,” check out Chris White’s piece about it in Slate.

Podcast production by Daniel Schroeder and Derek John.


About the Show

Join Rachelle Hampton twice a week as we gaze deep into the online abyss—and tell you what’s gazing back.

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  • Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.

  • Madison Malone Kircher is a senior writer at Slate and co-host of ICYMI. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.