Taylor Swift Knows the Internet All Too Well

She’s always loved to leave a trail of breadcrumbs for her fans, and the rollout for her re-release of Red is no different.

View Transcript

Episode Notes

Taylor Swift just released her version of the 2012 album Red, but if you’d asked her fandom what was coming the answers would’ve included all sorts of red-string conspiracy theories. On today’s episode, resident Swiftie Madison takes Rachelle down Taylor’s rabbit hole, explaining her origins as a MySpace teen, the easter eggs she has and hasn’t hidden, and how her savvy engagement with fans demonstrates just how much she’s mastered the online medium.

Podcast production by Daniel Schroeder and Derek John.

About the Show

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back. All episodes

Hosts

Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.
Madison Malone Kircher is a senior writer at Slate and co-host of ICYMI. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.

ICYMI