The TikTok Salmon Bowl Can’t Save Us

Emily Mariko’s recipe is popular for a reason—but its relationship to diet culture is complicated.


Episode Notes

Emily Mariko’s salmon rice bowl video has taken TikTok by storm, with fans praising its deliciousness and even claiming that her video helped heal their relationship with food. On this episode of ICYMI, Rachelle and Madison figure out where this story fits into the diet culture conversation and explain how the reaction to Mariko’s dish is about much more than just the ingredients she’s using. Of course, they weren’t about to talk about a viral recipe without trying it, so the hosts took to the kitchen to find out whether it really lives up to the hype.

Podcast production by Daniel Schroeder and Derek John.


About the Show

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back. All episodes


  • Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.

  • Madison Malone Kircher is a senior writer at Slate and co-host of ICYMI. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.