Don’t Cry Over Spilled Milk Crates

The dangerous viral challenge has swept social media, but where did all these milk crates come from?


Episode Notes

The milk crate challenge, an online viral challenge where people attempt to walk up and down a pile of milk crates stacked to resemble steps, has become so popular that it even shut down a highway and two parks in Atlanta. On today’s episode, Rachelle and Madison recount how this challenge rose to viral fame, talk to Keith Dorsey who coordinated the Atlanta event, and even try to find some milk crates of their own.

Podcast production by Daniel Schroeder and Derek John.


About the Show

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back. All episodes


  • Rachelle Hampton is a culture writer and reporter at Slate. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr's demise.

  • Madison Malone Kircher is a senior writer at Slate. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.