Who’s the Little Lad Who Loves Berries and Cream?

And where did all these remixes of rapper Cupcakke’s “Vagina” come from?

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Episode Notes

The little lad who loves berries and cream is inescapable on TikTok right now. A character from a 2007 Starburst commercial, the little lad has transcended his advertising origins and become a meme all his own. On today’s episode, Madison and Rachelle explain how and why this lad has taken over your feeds, and why there are so many remixes of his audio. They also talk about all the remixes on TikTok featuring rapper Cupcakke, how these are all part of the ubiquity of advertising, and if there’s anything viral that isn’t consumed by capitalism.

Podcast production by Daniel Schroeder and Derek John.


About the Show

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back. All episodes


  • Rachelle Hampton is a culture writer and reporter at Slate. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr's demise.

  • Madison Malone Kircher is a senior writer at Slate. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.