Psst! We’ve Got a Secret

The one thing we love more than sharing secrets on the internet is reading the secrets other people have shared.


Episode Notes

Earlier this week, musician Jazmine Sullivan took to Instagram and requested her followers to send in secrets, which she then shared anonymously on her page. On today’s episode, Rachelle and Madison talk about how what Jazmine did isn’t new, secrets sharing as a useful online engagement strategy, and why we’ve all be sharing our secrets online for so long.

Podcast production by Daniel Schroeder and Derek John.


About the Show

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back. All episodes


  • Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.

  • Madison Malone Kircher is a senior writer at Slate and co-host of ICYMI. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.