Who’s Left Out of Amazon’s LulaRoe Doc?

LulaRich focuses on the women who were hurt by LulaRoe’s predatory practices, but completely ignores the women in the clothing supply chain.


Episode Notes

LulaRich, a new documentary from Amazon, tells the story of LulaRoe, a multi-level marketing company on selling leggings to women. On today’s episode, Rachelle and Madison discuss their own encounters with MLMs, the importance of Facebook Live videos in this company’s rise, and who the documentary chooses to ignore when telling this story.

Podcast production by Daniel Schroeder and Derek John.


About the Show

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back. All episodes


  • Rachelle Hampton is a culture writer and reporter at Slate. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr's demise.

  • Madison Malone Kircher is a senior writer at Slate. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.