TikTok Is Making People … Read … Books?

Past bestsellers are hitting the charts again, thanks to BookTok recommendations.

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Episode Notes

On today’s episode, Rachelle and Madison crack open some romance novels and talk about BookTok, the realm of TikTok where readers can find hyper-personal recommendations and niche memes about the horny books everybody is reading. They discuss how TikTok has caused some books to reappear on the New York Times bestseller list, Rachelle’s love of The Song of Achilles by Madeline Miller, and why the top priority when it comes to reading is fun.

Podcast production by Daniel Schroeder and Derek John.


About the Show

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back. All episodes


  • Rachelle Hampton is a culture writer and reporter at Slate. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr's demise.

  • Madison Malone Kircher is a senior writer at Slate. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.