The NCAA Influencers Are Coming

College athletes are finally able to make money off their celebrity. How will they use it?


Episode Notes

On today’s episode, Rachelle and Madison turn the show into a sports podcast. First, they discuss the recent news in college sports that allows athletes like Sedona Prince to finally make money off their personal brands, a major shift after years of schools profiting off of students without compensation. Then, they talk about how even though the Olympics haven’t begun, they’re getting an early start on TikTok.

Olympic athletes to follow:

Women’s rugby player Ilona Maher
Men’s volleyball player Erik Shoji
Paralympic swimmer Anastasia Pagonis
Skateboarder Heimana Reynolds
Women’s rower Kenny Chase

Podcast production by Daniel Schroeder and Derek John.


About the Show

Join Rachelle Hampton twice a week as we gaze deep into the online abyss—and tell you what’s gazing back.

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  • Rachelle Hampton is a culture writer and reporter at Slate and co-host of ICYMI. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr’s demise.

  • Madison Malone Kircher is a senior writer at Slate and co-host of ICYMI. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.