The Latest Fad Diet Is Coming for Your Feeds

75 Hard might sell itself as a mental toughness regimen, but it’s just another iteration of toxic diet culture.

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Episode Notes

75 Hard, a new trend sweeping TikTok, is just another fad diet pretending to be a mental toughness challenge. On today’s episode, Madison and Rachelle revisit the world of diet culture to unpack exactly what makes 75 Hard so insidious, and why it’s so hard to curate a healthy approach to wellness culture on your TikTok feed. They also down a gallon of water during the episode, something we do not recommend you trying at home.

And don’t forget to check out Decoder Ring’s history of hydration.

Podcast production by Daniel Schroeder and Derek John.


About the Show

Join Madison Malone Kircher and Rachelle Hampton twice a week as they gaze deep into the online abyss—and tell you what’s gazing back. All episodes


  • Rachelle Hampton is a culture writer and reporter at Slate. Her work has appeared in the New Republic, Pacific Standard, Smithsonian Magazine, and In These Times. She still hasn't recovered from Tumblr's demise.

  • Madison Malone Kircher is a senior writer at Slate. She was previously a staff writer at New York magazine, where she covered internet culture and edited New York’s Approval Matrix. Her work has appeared in Vogue, Vulture, and the Cut. Madison lives in Brooklyn, where she regularly drops her phone on her face watching TikToks in bed.