The Slatest

That $10 Million Super PAC Donation Jeb’s Campaign Is Hyping Is Probably Meaningless

Jeb Bush holds a meet and greet at Chico’s Restaurant on Dec. 28, 2015, in Hialeah, Florida.

Photo by Joe Raedle/Getty Images

The Wall Street Journal on Thursday offered up what seemed like some desperately needed good news for Jeb Bush: former AIG chief Hank Greenberg “has donated $10 million” to the super PAC backing the former Republican front-runner.

At first blush, the report can be read one of two ways: as a fresh vote of confidence for a candidate who’s floundered spectacularly despite being the early establishment favorite, or evidence that some billionaires have so much money that they’re willing to light some of it on fire. Team Bush, of course, wants everyone to see it as the former—and will no doubt be thrilled that the report has already been widely circulated at face value. The donation, a top Bush adviser told the WSJ, is “great news” and a “really big deal” for Jeb. That might be true in the sense that money still matters in presidential elections—even if so far this cycle it hasn’t mattered nearly as much as Bush and his wealthy friends would have hoped.

In reality, though, the report may be less like great news and more like old news. Crucially, the report doesn’t specify when the donation was made, and both Greenberg and Bush’s Right to Rise super PAC declined to discuss the donation on the record. Under FEC rules, super PACs have to disclose a list of their donors only twice a year. Since Right to Rise’s last filing ran only up until June 30, 2015, Greenberg could have theoretically cut his check this summer when Bush was leading the national polls, this week when he is decidedly not, or anytime in between.

Based on an interview Greenberg gave early last fall, it seems likelier that the donation was made back when Bush was still considered among the favorites for the GOP nomination. “Does he have the flair others are looking for? No, but that’s not what you judge a candidate on,” Greenberg told Bloomberg News in an interview published on Oct. 1, 2015, in which he promised a donation was in the works. “You judge him on his competence, and he got the job done in Florida.” That interview was given nearly a month before Bush flamed out spectacularly on the CNBC debate stage, a blow from which his poll numbers have yet to recover. If the donation came after that, why wouldn’t either Right to Rise or Greenberg just say so? Even in Thursday’s WSJ story, Greenberg was less eager to sing Jeb’s praises. In an interview on Wednesday, the WSJ reported that “Mr. Greenberg didn’t deny he made a contribution but said he wouldn’t discuss it.”

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