The Slatest

The Year’s Worst 9/11 Tweet From a Business or Corporation Goes to This Yoga Studio

Don’t forget your promotion code.

Bikram Yoga Arlington.

If you run the social media account of a corporation or small business and are wondering how to commemorate 9/11 without looking crass or exploitative, this handy flowchart is still the perfect guide.

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It seems like every year, though, some social media or brand manager at some U.S. business fails to consider this very good advice and posts a tacky, stupid, or otherwise insensitive promotion or social media message about 9/11. Last year it was AT&T’s idiotic “never forget” photo blunder.

While I’ve yet to see a major corporation step in it this 9/11, the early contender for worst 9/11 promotional campaign and apology for said campaign comes from an Arlington, Virginia, yoga studio. Bikram Arlington’s “9+11=20% off” Patriot Day sale might even be the worst 9/11 promotion of all time. As a bonus, the initial apology included a Truther tweet that only made matters worse. 

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The promotional tweet and the “building 7” comment were eventually deleted and Bikram Arlington offered this somewhat better apology on Facebook. Fortunately for Northern Virginia’s bargain-hungry Bikram fans, though, the “9+11=20% off” website is still up.

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