Talk about interactive TV.
Verizon not only wants to provide your cable television service, but also stick around and observe everything you do while watching TV.
The company filed a patent for a set-top box that uses “a depth sensor, an image sensor, an audio sensor, and a thermal sensor” to record what you’re doing so it can target you with specific advertising. As an example, Verizon notes the DVR box would send an ad for marriage counseling to an arguing couple, or ads for a romantic getaway or a commercial for contraceptives to a couple cuddling up.
And we all thought Google ad targeting crossed the line.