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YouTube Introduces a New iPhone App

A woman uses her iPhone March 1, 2012 in Washington, DC. More American adults now own smartphones than basic mobile phones, according to a survey released on March 1, 2012. The Pew Research Center’s Internet & American Life Project survey found that smartphone penetration has increased significantly among nearly every major demographic group in the United States. According to the survey, nearly half – or 46 percent – of Americans aged 18 and older owned a smartphone as of February while 41 percent owned a basic mobile phone and 12 percent did not own a mobile device. AFP PHOTO / Karen BLEIER (Photo credit should read KAREN BLEIER/AFP/Getty Images)

Photo by KAREN BLEIER/AFP/Getty Images

Amid all the rumors about the specs and features of the new iPhone, here’s one thing you can take to the bank:  you won’t find a YouTube icon on the home screen. Instead, users will have to download a new YouTube app, which landed in the app store today.  

For those who have come to love streaming piano-playing cats on their iPhones will have to take the extra step of finding and adding the app.  But the upside for YouTube is that it can now control and serve its own mobile ads.  

About a billion YouTube videos are streamed on cell phones every day, which is a quarter of all YouTube traffic.  

The new YouTube app promises access to tens of thousands more videos than the previous Apple version, including hits like Lady Gaga’s official videos. It also boasts more sophisticated search and a swipe feature to view the channel guide.

The app will work on iPads, but YouTube says it’s planning to release a version that is optimized for the iPad’s larger screen, so stay tuned.