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Google’s Project Glass Goes Sky Diving

Isabelle Olsson, lead designer of Google’s Project Glass, talks about the design of the Google Glass during the keynote at Google’s annual developer conference, Google I/O, in San Francisco on June 27, 2012.


While the big stars of this week’s Google I/O developers conference have been the new Nexus 7 Tablet and new operating system Jelly Bean, the company also pushed forward the hype about it’s coming wearable gadget, Project Glass.

Company co-founder Sergey Brin presented a video of four sky divers who leapt out of a zeppelin above San Francisco while wearing the Google glasses. They then landed on a building and passed a package to a cyclist, who passed it to a climber rappelling down the building, and then on to another cyclist who brought the package onto the stage at the conference.

While featuring the first-person viewing capabilities of the augmented reality technology, the stunt also promoted the multiple live video chat “hangout” function of the company’s social media space Google+. Not a bad strategy, Google: use a piece of technology everyone wants to promote one that nobody really uses. Your move, Facebook.