As the dust from Super Bowl XLVI settles, fans are taking to the Internet to debate who won. Yes, the New York Giants, but more importantly, who scored the best commercial?
Despite costing around $3.5 million for 30 seconds of airtime, many are complaining this year’s ad showing was lackluster. But Chrysler’s “It’s Halftime in America,” voiced by Clint Eastwood and touting Detroit’s rebound from financial ruin, is drawing praise. A sort of follow-up to last year’s “Born of Fire” ad featuring Eminem, which was viewed over 20 million times on YouTube, “Halftime in America” uses Chrysler’s rebound as a pep-talk for America’s economy.
After nearly collapsing in 2008, Chrysler was rescued as part of a $12.5 billion bailout headed up by the White House. “This country can’t be knocked out with one punch,” Eastwood said. “It’s halftime America. And our second half’s about to begin.”
Hopefully the second-half of America’s big economic game won’t be as much of a nail-biter.