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Rosy Outlook for Black Friday? Retailers Gear Up for Biggest Shopping Day of Year

As Americans get ready to stuff and baste turkey, millions seem equally excited about Black Friday. 

The day after Thanksgiving kicks off the annual holiday shopping season and has become the busiest shopping day of the year, with stores opening before dawn and offering radical discounts. 

The term “Black Friday” seems to have originated in Philadelphia in the mid-‘60s when police were contending with massive downtown traffic jams from the retail rush.  Though many insist that this Friday is called “black” because it’s the point when stores begin to turn a profit or move “into the black.” 

If early online sales are any indication, 2011 figures to be a winner. ComScore is projecting a 15 percent increase over the 2010 holiday season.