Norma Desmond Day in Iowa

For your edification, here is the press guide for the Pella, Iowa premiere of The Undefeated , which I reviewed here.

4:00 AM CT – Entire block of Franklin Street in front of Pella Opera House is blocked off, TV trucks permitted to park across the street from the opera house along the entire block

6:00AM – 8:00AM CT – Writer and director Steve Bannon available for interviews in front of Pella Opera House

7:00 AM CT - Media room opens, first floor reception room in the Pella Opera House; WiFi, food and refreshments provided all day

10:00AM CT – 4:00PM CT – Media availability for Steve Bannon, writer and director; and cast members Sonnie Johnson, Kristen Cole and Tammy Bruce

5:00 PM CT - Public Screening, Pella Opera House, closed to media.

7:45 PM CT - Cook-out in Franklin Square (behind the opera house), closed to media, but, there will be good positions for cameras to shoot stills and video of Gov. Palin mingling with people at the cook-out in the alley between the back of the opera house and the square.

After today, after the rolling previews in D.C., New York, and Minneapolis, this might surpass Broadcast News as the most-viewed movie among journalists. That’s really unsurprising. I remain a little surprised that Palin is seeing the movie, again (she got a private screening with Bannon), because when I talked to the director a few weeks ago, he didn’t expect her to do any promotional work for the film. His exact words to me: “Don’t want her, don’t need her.” So does she just need the movie? Should we consider Michele Bachmann’s event from yesterday and place this in the continuum of Palin’s New Hampshire visit on the same day of Mitt Romney’s launch there? Should we look at the polling and notice that Palin’s support is now a fraction of Romney’s support in New Hampshire and possibly below Bachmann’s in Iowa? There’s something very Norma Desmond about this.

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