A Great and Routine Moment in the History of Consumerism

This is a box that held whole-grain pasta (the pasta has already been cooked). The package has been redesigned to make room for an announcement that soon, the package is going to be redesigned. This first redesign includes a picture of the upcoming second redesign, so that shoppers can familiarize themselves with the pasta box to come.

On the back of the box, a message reassures customers that “beautiful new packaging” aside, “nothing else has changed” about the pasta it contains.