Baltimore Puts on a Giant, Lumpy Smile

Desperate to overcome its media-fueled image as a gritty place rich with authenticity and meaning, a place where people live lives of profound drama , the city of Baltimore has launched a new publicity campaign called “Find Your Happy Place in Baltimore.”

The latest installment in my native city’s long and hapless search for an effective rebranding campaign began last month with ” 250 city residents and tourism professionals donning brightly-colored orange and black ponchos ” to form “the world’s largest human smiley face” (at least the largest completed one ).

Now a new website gives visitors a ” Happy Map ” of the city, the latest way for curious people to keep track of Baltimore’s distinctive attractions .