Message Theft, Part 2

Earlier this week, we pointed out how all the top Democrats are talking about how “personal” this race is. “For me and Elizabeth, this is personal,” says John Edwards not “academic” or “political” like his opponents. Hillary and Obama made similar statements.

Now the meme has made its way across the aisle. In today’s New York Times , Mitt Romney adopts the phrase as his own: “I care about Michigan. For me, it’s personal. It’s personal for me because it’s where I was born and raised.”

By the end of this race, will there be no one left running for vague, distant, non-personal reasons?