Net Election

By the Numbers, Part 9

As the presidential race enters its feverish, final stretch, the Internet also has been awash in activity, from the creation and subsequent shutdown of Ralph Nader-Al Gore vote-swapping sites to constant online updates of the latest polling results and endorsements. Once again, a look at the numbers offers a snapshot of the campaign.

1. Number of weeks the Republican National Committee ran ads on the Internet and total impressions: 4, 4.5 million

2. Number of weeks the Democratic National Committee ran ads on the Internet and total impressions: 1, 8 million

3. Number of hits to NaderTrader.org, a Web site promoting trades between Al Gore and Ralph Nader votes: 429,779

4. Total tossup states listed on NaderTrader: 16

5. Total tossup states listed on ABCNews.com: 13

6. Number of Nader-Gore vote-trading Web sites: 4

7. Number of additional Nader-Gore vote-trading Web sites that shut down because of legal issues: 3

8. Percentage of Internet population that indicates it plans to vote in the 2000 Election: 88

9. Percentage of Internet population aged 50 and over that indicates it intends to vote: 96.1

10. Number of presidential polls listed on CNN.com: 83

11. Number of presidential polls on CNN.com that show Gov. George W. Bush and Gore in a dead heat: 10

12. Number of employees who work for Voter News Service, a consortium of major television networks and the Associated Press that produces exit polls on Election Day: more than 45,000

13. Number of Web sites that published Voter News Service results in the primaries before polls closed (against VNS policy): 3

14. Number of Web sites expected to publish results on Election Day before polls close: 1

15. Number of times “President Clinton” appears in a search on Gore’s Web site: 61

16. Number of times “Hillary Rodham Clinton” appears in a search on Gore’s Web site: 56

17. Number of times “President Clinton” appears in a search on Bush’s Web site: 250

18. Number of photos of President Clinton on Hillary Rodham Clinton’s official New York Senate campaign Web site: 1

19. Number of photos of White House pets on Hillary Rodham Clinton’s official New York Senate campaign Web site: 3

20. Number of newspaper endorsements listed on Hillary Rodham Clinton’s Web site: 8

21. Number of newspaper endorsements listed on Rep. Rick Lazio’s official New York Senate campaign Web site: 13

22. Percentage of visitors to Bush’s Web site who are men: 64.4

23. Percentage of visitors to Gore’s Web site who are men: 58

Sources:

1-2. Media Metrix

3-4. NaderTrader.org

5. ABCNews.com

6-7. NaderTrader.org, VoteExchange.org, WinWinCampaign.com, Winchell.com/NaderTrader/, Nadergore.com, Voteswap2000.com

8-9. Media Metrix

10-11. CNN.com

12. Voter News Service

13. Brill’s Content

14. Brill’s Content/The National Review

15-16. Algore2000.com

17. GeorgeWBush.com

18-20. Hillary2000.org

21. Lazio.com

22-23. Media Metrix