I’m Not Wearing False Eyelashes — Just This $5 Mascara

All I’ve ever wanted was one no-frills mascara that can do it all.

Essence Lash Princess False Lash Effect Mascara

By Jinnie Lee
Strategist Contributor

An effective but inexpensive mascara is hard to find. I would know — I’ve tried everything on my very short, stubbornly straight Asian lashes, from cheap drugstore brands to the pricey high-end stuff, and it’s rare that a mascara will do more than two things — some offer length but not volume, others give volume but not curling, and so on. It’s why so many women I know take to a double-mascara maneuver, mixing two different brands on top of another. All I’ve ever wanted was one no-frills mascara that can do it all.

Based on a tip from a beauty editor friend (who’s used the mascara on her own Asian lashes), I now use a mascara that checks all the mascara boxes — for less than $5. The Lash Princess False Lash Effect Mascara from Essence, true to its name, dramatically plumps and intensifies my lashes in every single way — it lengthens, volumizes, lifts, and curls each tiny hair (without the use of a tool) — to the point where my eyes look more open, brighter, and more alert.

Because I have sparse, stubby lashes to begin with, the mascara takes a few strokes to get into “false lash” territory, but it will likely enhance more well-endowed lashes with just a stroke or two. I’ve recommended Essence’s mascara to almost everyone I know (Asians and non-Asians alike), and the results are staggering. Those who’ve fallen under its cult spell post stunning before and after photos on Reddit (seriously, look at those photos). Recently, at a family engagement party, my own father asked if I had gone in for eyelash extensions. I’ve never been more flattered.

Some reviewers complain that the mascara is a pain to remove, but I consider that one of the mascara’s best qualities — it’s an all-day, long-lasting product that doesn’t require constant upkeep. Though not touted as waterproof, it’s even survived sweaty yoga sessions and barre classes smudge-free. When I’m ready to take it off, I simply wash my eye area carefully with a soapy cleanser (I like this Shiseido) and then swipe it with Bioderma micellar water to pick up any lingering residue.

Essence Lash Princess False Lash Effect Mascara
essence cosmetics

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