Now that the gyrating hordes have returned from Burning Man, it’s time to catch up on all the beautiful acts of intention and community and MDMA they committed on the playa. This year’s star is Miki Agrawal, former purveyor of Thinx period underwear and living, breathing TED talk. In an Instagram slideshow Agrawal posted on Tuesday, the new mother described pumping breast milk for her three days at the annual dust bowl.
“So many people told me that they had no idea that I had to keep pumping every three hours because they didn’t know that breasts would become engorged and super painful if they were not pumped,” Agrawal wrote, “nature’s way of keeping mama and baby working together :-)”
Because Burning Man encourages an ethos of gift-giving, Agrawal didn’t keep her nutritious secretions to herself. She gave most of it away to consenting adults, who apparently couldn’t get enough. “Some people downed a whole four ounces hoping for a hangover cure,” Agrawal wrote on Instagram. “Some wanted it for their coffee to make lattes. So many were excited and curious to try it. I drank some too when I ran out of water, it tastes like sweet coconut milk!” Apparently this is common practice on the playa: Other breast-feeding commenters on the post wrote that they “loved sharing all the wonders of breastmilk” with other burners and served it to patrons at a Burning Man diner.
This endorsement of public breast milk consumption, accompanied by several photos of Agrawal wearing her breast pumps around the playa, is truly the ne plus ultra of posts about breast-feeding shaming. Not only is Agrawal proudly asserting her need and right to pump in a place that doesn’t look particularly hospitable to pumping, but she is passing the pump tube to another burner like she’s administering a beer bong. Women have said in their social media accounts of breast-feeding and pumping in public that it is natural, necessary, and a perfectly OK thing to do around strangers. To that, Agrawal adds: a fantastic source of party refreshments.
Agrawal is pretty much the personification of Burning Man, making her the perfect vessel for this peak–Burning Man performance of radical self-reliance. She digs startup wordplay—she called herself the “She-E-O” of Thinx and is writing a book called Disrupt-Her—and peppers her personal website with identifiers like “social entrepreneur,” “impact investor,” “dreamer,” and “societal-norm-busting-millennial.” She considers herself a capitalist revolutionary, wrote a book called Do Cool Shit, and has a fetish for ill-proportioned hats. She sometimes plays the DJ at parties for the organization her sister founded: Daybreaker, which, like Burning Man, is a gathering of forced profundity where people wear lamé and, you know, connect.
She also loves talking about bodily fluids. In addition to the period underwear, Agrawal has launched a line of underwear for urinary incontinence and a portable bidet called Tushy. A former Thinx employee filed a sexual harassment complaint against Agrawal for, among other inappropriate office behaviors, FaceTime-ing employees from the toilet. One wonders if Agrawal’s “got breastmilk?” post is a low-key ad for some forthcoming venture centered on a better breast pump—or as is Agrawal’s shtick, subverting the taboos around breast pumping. “Every human has been birthed and raised somehow and yet even the smartest people have no idea what this process looks like,” she wrote on her Instagram slideshow. “Nobody learns how to become a parent, let alone a good one. Time to change this! Great parenting can change the world! More conversations about this soon!” Soon.
But if Agrawal’s breast-milk bistro—“Miki’s Milk Bar,” an Instagram commenter said it was called—was a promotion scheme for some future innovation around her new favorite secretion, it would violate one of Burning Man’s core principles: decommodification, which forbids sponsorships and advertising. “Breast milk” would also screw up the pneumonic device of her current brand, the four Ps: pee, poop, periods, and pizza. That incongruous last entry refers to a gluten-free pizza chain she started in New York. No word on where they get their cheese.