The Eye

This Company Gives Felt Dolls Modeled After Its Employees as a Loyalty Perk

Moo

Corporate perks are one measure of a company’s culture. Wall Street doles out cash bonuses to executives; Google keeps employees on campus with free food and playground office spaces. And staff at online print and design company Moo, which makes high-tech business cards, offers its workers a quirky perk as a reward for putting in two years of service: a handmade voodoo-like felt doll fashioned in their very own likenesses by Greece-born, Atlanta-based textile artist Helen Greenstein.

Moo

Moo

Moo

Greenstein told Creative Review that she works from an image of the employee photographed against a white background, along with notes from the company about the employee so she can create a favorite or meaningful accessory or object to personalize the doll. Greenstein does a drawing to make sure she has the physical details right, sends it off for approval, then makes the dolls, which she creates from felt entirely by hand.

“We wanted something that spoke to MOO’s unique and fun culture but also represented our employees,” Moo chief people officer Alan Cairns said in an email. “Being a design-driven company, Helen’s craftsmanship and beautiful work seemed like the perfect fit. And the response from employees has been fantastic, people love it and are so excited for their two-year anniversary.”