Video

Would You Get on the Train?

A Swiss tourism ad asks big-city commuters to come out to a rural village instead.

You may have never heard of the Graubünden region of Switzerland, but this marketing stunt might have you checking ticket prices.

Tourism officials there broadcast a live Graubünden man into Zurich’s busiest train station, where he asks commuters to jump on a train and visit him in the country. The reactions are funny and sweet, especially when some adventurous city folks decide to join him for a lunch that looks absolutely delightful.

We aren’t sure we’d accept an offer from a bearded man in a kiosk, but we’re glad these people did.