Hidden Messages in Corporate Logos

Subtle cues from FedEx, Amazon, and others.

This video originally appeared on Business Insider.

Advertisers spend a lot of time and money coming up with the right logo for their product. So it’s no surprise that there’s usually more to a logo than what you may notice at first glance. Many actually have some pretty cool hidden designs.

Watch the video above to see subliminal messages in eight different logos that you’ve probably never made out before.

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