The XX Factor

U.K. Ad Campaign Tells Baby Boomers To Put on Condoms

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For Sexual Health Week, the U.K.’s Family Planning Association is targeting middle-age Brits after statistics revealed they’re contracting STDs twice as often as they were a decade ago.

We have to give the campaign credit. Depicting people our parents’ age on sex benders is a dangerous pursuit, but these ads focus on their fashion prime rather than their sexual second wind.

And we’ve seen a lot of retro ads -we’re guessing these pictures are real-and these look just about right. Our only complaint? The “wear this” tagline doesn’t exactly work for women.

This post originally appeared on TresSugar .

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