The XX Factor

LiLo Finally Makes E-Trade Commercial Funny

The Super Bowl E-Trade commercial went as follows: Two babies are video-chatting on their computers and the baby girl accusingly asks the baby boy: “That milkaholic Lindsay wasn’t over last night?” A few seconds later another female baby pops into the boy’s online window and garbles, ” Milk-a-what?” Some more words are spoken and somehow this episode becomes an advertisement for a stock brokerage. But even more nonsensical than the ad: Lindsay Lohan is now insisting that the boyfriend-nabbing, milkaholic baby Lindsay is based on her. And she’s suing over it. It sounds like an Onion headline sans punchline: ” Lindsay Lohan sues E-Trade for $100 million over “milkaholic” Super Bowl commercial .”

Lohan’s lawyer says: ” ‘They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.’ ” E-Trade, start penning your thank-you card to Ms. Lohan, because this commercial just finally became funny. Oh, Lindsay, check your hubris, girl.